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Industry Advocacy

Aluminum Products Industry Advocacy

Together, we can shape the kind of future we need for our industry to grow

aluminum advocacy

As a company devoted entirely to aluminum anodizing, AAC Member, Reliant Aluminum Products has a vital interest in a sustainable future for this business. That's why they've joined the Aluminum Anodizers Council and other industry advocates to aggressively promote the use of aluminum.

Reliant is committed to an on-going awareness program to educate manufacturers about the advantages of aluminum. Together, we're demonstrating that anodizing is relatively benign to the environment compared to other metal finishing processes. Unlike plating and painting, anodized aluminum is much easier to recycle which conserves valuable energy and raw materials. We're proving that aluminum offers greater durability and higher value for the consumer. We're opening their eyes to all the possibilities aluminum has to offer.

Reliant Aluminum Products Industry Advocacy Video

Watch the Reliant Aluminum Products Industry Advocacy Video

Stand Out From the Crowd

Aluminum has an unmistakable look and feel, making it perfect for cutting-edge custom creations. It is lightweight yet stable, high-quality and durable. And the surface finish of this timeless material offers limitless possibilities when it comes to design.

To achieve these results, the aluminum surface undergoes a mechanical and chemical treatment known as anodizing. This is an electrolytic process where the aluminum serves as the anode, forming an even, uniform oxide layer on top of the metal. This layer is porous, so when water-soluble dye is applied it absorbs the colorant before being sealed.

Aluminum is a high-quality material, and this finishing process gives it an extra edge. The dye is “locked in” to the aluminum oxide layer – making the color every bit as durable as the material itself. The surface is now protected from wear and tear, while retaining its metallic sheen, brilliant color and outstanding tactile quality. All the properties of aluminum, including its surface finish, remain unchanged. An exceptional finish for exceptional products – you can see and feel the difference.

Aluminum offers a unique, premium look and feel. Leave your mark on the market; give your products an extra special touch and make them stand out from the crowd.

Reliant's Stand Out From the Crowd video

Learn more by watching Reliant's Stand Out From the Crowd video now

Contact AAC to find out how you can participate in Industry Promotion activities throughout the year.  The Aluminum Anodizers Council is dedicated to protecting and promoting the Anodized Aluminum Industry.  Learn more about the AAC, our mission, membership, and how you can help by visiting our About Us page.